01 - SERVICE - LATAM UX RESEARCHMulti-country UX research in Latin America. One regional partner.
We help international research agencies plan, adapt, coordinate and execute UX studies across Latin America.
From expert-led participant recruitment and local moderation to multi-market fieldwork, analysis and reporting, we combine regional coordination with experienced local research teams.
02 – Your Regional Research PartnerGlobal research standards. Local market intelligence.
Latin America is a diverse region. Language, culture, consumer behavior, recruitment conditions and research logistics vary significantly between countries.
Successful international research requires more than translating a discussion guide or finding participants in each market.
It requires understanding how those differences affect research design, recruitment, fieldwork and the interpretation of findings.
AyerViernes works with international agencies and research teams to turn global research plans into reliable local execution.
Whether your study is already designed or you need support defining its regional scope, we help you make informed decisions and coordinate the work across markets.
Two ways to work with us
You have a research plan.
We help execute your study in the required markets, coordinating local researchers, participant recruitment, moderation, logistics and deliverables according to your methodology.
You need to plan research across Latin America.
We help assess market feasibility, participant profiles, research methods, cultural considerations, timelines and operational requirements before fieldwork begins.
Expert-Led Recruitment
Specialized researchers recruit, screen and verify participants, including hard-to-reach B2B profiles. Recruitment channels are selected according to each study’s needs.
Local Research Expertise
Experienced local researchers who understand language, culture and context, ensuring relevant insights across different markets.
Multi-Country Coordination
One regional point of contact coordinating local teams, research activities, timelines and deliverables across multiple Latin American markets.
Research Localization
Screeners, discussion guides and research procedures adapted to local languages and cultural contexts while preserving methodological consistency.
Research Operations & Delivery
Coordinated fieldwork, logistics, moderation, incentives, quality controls and project delivery according to the agreed scope.
Analysis & Reporting
Clear research documentation, local insights, comparative analysis and reporting aligned with international research standards and client requirements.
03 – Regional CoverageLatin America is not one research market.
Language, culture, consumer behavior, recruitment conditions and research logistics vary significantly across Latin American countries.
We help international research teams understand these differences and translate global research objectives into effective local execution.
Our regional capabilities combine experienced AyerViernes researchers, established local collaborators and UXalliance partners, according to each project’s markets and requirements.
Who We Work With
Global Research Agencies & Consultancies
International agencies conducting research for global brands that need reliable local execution or regional coordination without building their own operations.
Research & Panel Platforms
Research platforms expanding their services into Latin America and requiring specialized recruitment, local moderation or fieldwork support.
In-House Global Research Teams
Corporate research teams planning or conducting studies across Latin American markets that need local expertise and coordinated execution.
Market capabilities
| Market | Recruitment | Moderation(native + EN) | In-person facilities | Compliance |
|---|---|---|---|---|
| Chile | ✓ | ✓ | ✓ | ✓ |
| Perú | ✓ | ✓ | ✓ | ✓ |
| Ecuador | ✓ | ✓ | ✓ | ✓ |
| Argentina | ✓ | ✓ | ✓ | ✓ |
| Mexico | ✓ | ✓ | ✓ / on request | ✓ |
| Brazil | ✓ | ✓ | ✓ / on request | ✓ LGPD |
| Colombia | ✓ | ✓ | ✓ / on request | ✓ |
04 – How We WorkA consistent research process, adapted to each market.
- /01With your team
Research Brief
We review your objectives, markets, participant profiles, methodology, timelines and expected deliverables.
- /02Local team
Regional Feasibility
We assess recruitment conditions, local requirements, available resources and operational constraints.
- /03With your team
Research Adaptation
We review screeners, discussion guides and research procedures to ensure local relevance and methodological consistency.
- /04Local team
Recruitment & Preparation
Our teams recruit and verify participants, coordinate schedules and prepare the resources required for fieldwork.
- /05Local team
Local Execution
Experienced researchers conduct the study, supported by regional coordination, fieldwork monitoring and quality controls.
- /06With your team
Analysis & Delivery
We deliver the agreed research materials, analysis and reports according to the project's objectives and requirements.
05 — International ExperienceSince 2009, AyerViernes has worked with organizations across industries and markets, combining research expertise with practical knowledge of digital products and services.
As a UXalliance partner, we collaborate with independent research firms around the world to support international studies.
International research experience. Local execution.
06 – Selected workGlobal brands trust the network. We deliver the region.
Every study is run end to end by our own local consultants — from recruitment to final report.
-
WhatsApp's UX team needed deep, multi-method research with over 60 participants in Argentina — combining lab sessions, in-home context, and prototype testing.
Our local AyerViernes consultants worked directly with WhatsApp's UX team in London and our UXalliance partner in Mexico across design, project management, recruitment, moderation, note-taking, and joint debrief reporting.
The study spanned in-depth interviews at our Buenos Aires facilities, contextual interviews in participants' homes, focus groups, and prototype testing at Meta's Argentina offices — with full on-the-ground logistics, including catering, transport, and accommodation for the visiting teams.
60+ participants, four methods, zero friction for the client — the operational backbone that makes ambitious LatAm research possible.
-
Iberia needed a service benchmark of the leading airlines across Latin America — a coordinated read on the region's aviation market, not five disconnected local studies.
Working with Spanish UX agency Tea Cup Lab , our consultants on the ground ran the benchmark across Mexico, Colombia, Argentina, Brazil, and Chile — bringing the local market knowledge and execution to research each carrier in its own context, under one consistent methodology.
Five markets, one coordinated study — the kind of regional coverage that's hard to run from outside LatAm.
-
A global streaming platform needed in-depth qualitative research with users across Peru — reaching beyond the capital into distinct regional markets.
Our local team ran the study end to end from our market: project management and logistics, recruitment and screener, and tropicalization of the interview guide for local context.
Over three weeks — with fieldwork in week two — they moderated 14 remote in-depth interviews across Lima, Arequipa, Cusco, and Chiclayo, handling the full technical setup (Zoom, bilingual audio and video), interpreters, moderation, note-taking, and the final report.
Fieldwork delivered on schedule, with regional reach most global teams can't achieve on their own.
07 - NEXT STEPRunning research in Latin America?
What to include in your research brief
Share the markets, business decision, participant profiles, research method, estimated number of sessions, target dates and required deliverables. Specify the language needed for moderation, interpretation, transcripts and reporting. If some details are still open, tell us what has already been decided.